HERTA

Bio Marketing

Based on facial analysis, this system allows parameters such as gender, approximate age, use of glasses and various other characteristics of facial expression to be recognised.
Using this tool, based on who is looking at the content at any given moment the target audience can be identified and a target-specific advertisement screened.

Features

  • Extraction of features and multiple face detection in real-time
  • Image, video, or live capture
  • Automatic and non-invasive technology
  • Multiple user characteristics (age range, gender, ethnicity, use of glasses, facial expression)
  • Integration API available

Applications

  • Segmentation of objective target
  • Smart selection of advertisements
  • Adaptation of content to the audience
  • Permanent acquisition of customer statistics

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